Articles
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St. Lucia Jazz encompasses multiple shows of acoustical/straight ahead jazz, new age jazz, fusion, rhythm and blues with acts emanating from the United States, Africa, the Caribbean, Latin America and Europe. The shows range from formal performances to intimate late night open air venues and late night club venues to open air picnic style events, which allow the St. Lucia Jazz to offer unparalleled variety and ambience.
Financing of the St. Lucia Jazz is complicated and includes sponsorship (cash and kind), merchandising, gate receipts and contributions by the St. Lucia Tourist Board. In addition, the Government of St. Lucia makes a significant contribution to Jazz through waiver of import duties and taxes. With the limited infrastructure available on the island, patronage of Jazz is limited. Hence contributions from gate receipts are not expected to exceed 30% of the Jazz's production costs.
Producing St. Lucia Jazz requires the contracting and coordination of several crews and committees including sound and lighting, accommodation, air transport, ground transportation, catering, security, gate controls, communication systems, artiste contracting, sponsor fulfillment, stage design, merchandising, cash management and controls. A significant part of St. Lucia Jazz is the public relations and marketing components which include the Press Launch in St. Lucia, road shows, radio and in-store promotions, press attendance for event coverage, dissemination of promotional literature, radio and television clips, advertising and press releases.
Jazz production depends on the staff of the St. Lucia Tourist Board, contracted personnel and volunteers. Year round planning and total cooperation of all, ensures the successful production of St. Lucia Jazz.
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