JuJu has been created by Justin Adams and Juldeh Camara. The band formed out of many months of intensive touring in support of their previous album'Tell No Lies'. They became more excited by the ecstatic spirit created by their live performances and their new musical identity developed in clubs and festivals around the world. In Spring 2011 they took the new band (JuJu) and the new material into the studio at Real World - channelling trancey rhythms from traditional Africa, leftfield jazz and the wilder end of rock. Rather than conventional approaches to studio work JuJu sought a looser and more improvised approach.

Justin Adams (electric guitar, bendir, backing vocals) is widely regarded as one of England's most innovative and original guitarists and a child of punk whose long and varied CV includes producing albums by Saharan desert bluesmen Tinariwen and collaborating with the iconic likes of Robert Plant, Peter Gabriel and Jah Wobble.

Juldeh Camara (lead vocals, ritti, talking drum) is a Gambian singer and ritti maestro who was taught to play the single-string West African fiddle by his blind father, who himself was taught directly by the djinn. Having lived and worked in traditional Fula society as a griot - the hereditary poets, praise singers and musicians who carry the cultural knowledge of their people - the UK-based Camara is used to vibing in ways that draw people in then send them somewhere else - to a consciousness-expanding, often mind-blowing state.