Reel Rock is an annual traveling film festival and online subscription service that focuses on climbing and outdoor adventure films produced by Sender Films. The films are released at screenings, with more than 500 events around the world and through its streaming app Reel Rock Unlimited. 2024 will be the 18th edition of the tour. The festival's founders are Peter Mortimer and Josh Lowell.

Each year, Reel Rock produces short films covering all disciplines of climbing, including rock climbing, sport climbing, bouldering, ice climbing, mountaineering and free soloing. After hosting small tours for their film releases, founders and directors Josh Lowell and Peter Mortimer collaborated to create the first tour in 2006. The Reel Rock team regularly collaborates with top climbing athletes, including Alex Honnold, Tommy Caldwell, Margo Hayes and many others. The tour has expanded to over 800 screenings per year with over 200,000 attendees worldwide.

The tour partners with local outdoor gear outfitters, college outdoor clubs and climbing gyms to host screening events of each year's selections.