Muhammad Asif Ali is an Indian poet, author, and film and television screenwriter who primarily works in Bollywood. Born in Kashipur, Uttarakhand in 2001, he started writing at a very young age and entered the world of Urdu literature at the age of 10. Besides writing for popular films like Zeher-e-Ishq (2016), Ek Ladki Ko Dekha Toh Aisa Laga (2019), and Tadap (2021), he has also worked in Pakistani, Turkish, American, and other film industries and is an avid web designer by profession. Some of the prominent TV shows that he wrote are Ishq Ibadat, Mera Haq, Babul Ka Angna, Mere Khuda, Kasautii Zindagii Kay, etc. He is the founder of the Youtreex Foundation and co-founder of Prizmweb Technologies.