ADEELAH CARRIM is Producer/Chief Operations Officer for Morula Pictures, the South Africa's pre-eminent, BEE (Black Economic Empowerment) compliant television production house.

Adeelah Carrim became South Africa's first woman to have produced Africa's first 3D animation series'Magic Cellar' which aims at exploring Africa's rich cultural heritage using the vehicle of folklore and folktales.

The children's animation program is the first of it's kind on the continent and it speaks to Africa's multi-cultural and multi-racial children in a unique language that they understand and identify with. The series has already won a Platinum Remi Award (Worldfest), 2 Telly Awards, 3 awards at the US Internantional Film Video Festival, 2 Aegis, 2 Aurora, 2 Davey's, 2 New York Festivals (gold & silver), Berkeley Video Grand Festival Award, Chicago International Children's Film Festival, Chris Award, All Star Endorsement-Kids First.

Ms. Carrim was born in South Africa but grew up in Botswana. After graduating from Maru-a-pula secondry school she attended MARIST COLLEGE, POUGHKEEPSIE, NEW YORK, USA where she graduated with a Bachelor of Arts degree. In keeping with her academic track record, she attended the Graduate School of Business Administration at the Prestigious University of Witswatersrand. She puts her business acumen to good use when it comes to running the business side of things at Morula Pictures where she is not only a producer, but also the production company's Chief operations Officer.

Her duties include overseeing projects in development and the day to day management there-of. Ms. Carrim has a hands-on approach to all the productions under the Morula Pictures banner. She was involved with the medical drama series JOZI H of which she is also Executive Producer. This is a Canadian Co-production between Innercity Films (Canada) and Morula Pictures (SA).

While living in New York City, she also volunteered her professional services to a PBS program called "Rights and Wrongs" it dealt with human rights issues all around the world. Her illustrious career on the South African Media Scene has seen her involved in Advertising, African Media Development, and now Television Production.